Legal
Terms of Service
The ground rules for brands and creators who use Sutra. Last updated October 1, 2026.
In plain words
The short version.
A summary to help you read. The full text below is what applies.
Sutra is the go-between
Brands and creators do not contract with each other directly. Every introduction, brief and delivery goes through Sutra.Pay Sutra, not the creator
Brands pay Sutra for each campaign. Sutra handles creator payouts, invoicing and compliance.What each side agrees to
Brands give accurate briefs and stay within the agreed usage rights. Creators keep details accurate, deliver on time and disclose sponsorships.Cancelling
Cancel before the creator confirms at no cost. After that, Sutra handles it case by case.Liability
Sutra acts in good faith but is not liable for indirect or consequential losses from campaign performance.Governing law
The laws of Karnataka, India.The details
Terms of Service
Platform Role
Sutra operates as a managed intermediary. Brands and creators do not contract with each other directly — every introduction, brief and delivery is coordinated through Sutra.
Brand Obligations
Brands agree to submit accurate campaign briefs, communicate with creators only through Sutra, and use delivered content within the agreed usage rights.
Creator Obligations
Creators agree to keep profile and verification information accurate, deliver content on the agreed timeline, and disclose sponsorships per applicable advertising standards.
Payment Terms
Brands pay Sutra directly for each campaign. Sutra handles creator payouts, invoicing and compliance — brands and creators never exchange payment directly.
Campaign Cancellation
Either party may request cancellation before creator confirmation at no cost. Cancellations after confirmation are handled case-by-case by Sutra.
Limitation of Liability
Sutra facilitates campaigns in good faith but is not liable for indirect or consequential losses arising from campaign performance.
Governing Law
These terms are governed by the laws of Karnataka, India.