ಸೂತ್ರsutra: the thread that connects
Where local and global brands meet Karnataka's creators.
The verified marketplace for Kannada-first content. Brands plan with AI. Creators get matched, stay masked until an intro, and are paid from escrow.
1,000+Creators, pages and channels
31Districts covered
Restaurants
Fashion
Tech & apps
Automobile
Intro requested · Sample
- Discover
- Connect
- Collaborate
- Grow
- Verified creators, human and AI reviewed
- Escrow-protected bookings
- Names shared only with consent
- AI Campaign Planner for brands
- AI Profile Analyser for creators
Sample logos
Brands briefing campaigns through Sutra
Write one brief. Sutra matches verified Kannada creators, pages and channels, and runs the campaign.
- Hoysala Home
- Malnad Leaf
- Tunga Fresh
- Bayalu Foods
- Sahyadri Stays
- Vasanta Silks
- Kaveri Coffee
- Rangoli Retail
- Sagara Tech
Marketplace
Meet creators, pages and channels before you meet them.
Reach is a range. Identity stays masked until you request an intro.
Creators
Best for reels, product collabs, event buzz
Reach is shown as a range. Names appear only on Featured profiles.
Pages
Best for local reach, offers, announcements
Channels
Best for long-form, reviews, sponsorships
Ready when you are.
Every district
Creators in 31 of Karnataka's 31 districts, not just Bengaluru.
Pick a district to see how many creators call it home and what they make.
Showing the top 5 of 31 districts
Top districts
For brands · AI Campaign Planner
Paste your site. Get a campaign brief.
The planner reads your brand and proposes the objective, categories, districts and format before you spend a rupee.
- Matches you to verified creators, identities masked
- Email the brief to your team from the same screen
- Sutra runs the campaign, paid through escrow
Campaign PlannerSample data
Campaign brief
- Objective
- Brand awareness and a festive sales lift
- Categories
- Food & CuisineLocal & NeighbourhoodDevotional & Spiritual
- Districts
- Bengaluru UrbanMysuruDharwad
- Format
- Reels · YouTube Shorts · Stories with a link sticker
Creators to start with
2 of 42 verified creators- Micro · Mysuru
Mysuru food creator whose taste-test Reels suit a Dasara sweet box.
- Micro · Bengaluru Urban
Home-cooking storyteller with a Bengaluru family audience, a natural fit for gifting.
Combined reach about 1.2L to 7L followers, estimated from each creator's size tier. Names stay masked until your intro.
Matched creators, masked until intro
Sample brief for a fictional brand. Yours appears here after you paste your website.
How it works
One ecosystem. Two sides. Endless possibilities.
Every step on one side has a matching step on the other, and Sutra sits in the middle of both.
For brands
Plan, request, launchFor creators
Build, match, get paidFor brands · Step 1
AI builds your campaign
Paste your site or browse directly. The AI proposes objective, categories and format.
Meanwhile, creators: Build your profile
For creators · Step 1
Build your profile
Add platforms, district and categories. The AI Profile Analyser shows what brands will see.
Meanwhile, brands: AI builds your campaign
For brands · Step 2
Request via Sutra
Ask for an intro to any matched creator. Sutra reviews the fit and makes the connection.
Meanwhile, creators: Get matched to brands
For creators · Step 2
Get matched to brands
Your identity stays masked until a brand requests an intro.
Meanwhile, brands: Request via Sutra
For brands · Step 3
Sutra runs the campaign
Briefing, delivery and reporting, with escrow-protected payment.
Meanwhile, creators: Create and get paid
For creators · Step 3
Create and get paid
Deliver the brief and be paid from escrow on approval. No chasing invoices.
Meanwhile, brands: Sutra runs the campaign
Why regional creators win
People trust the voice they grew up with.
Placeholder figures · replace with sourced data4.5–5.5%
Average engagement on Kannada-first content, category benchmark
62%
Of Karnataka audiences trust a regional creator's recommendation more than a national one
84.5%
Of Kannada-first briefs hit their engagement target on first delivery
For creators · Free AI audit
See what brands see, before they do.
Run a free audit on your channel. Get a score, what is working, and what to fix first.
- See your brand-readiness score in 30 seconds
- Know what brands notice first on your profile
- Get fixes you can act on today
- YouTube
@mysuru.foodtrails
Instagram · 31.5K followers
Strong content, weak packaging
Brands will like your reels, but your profile doesn't tell them your niche or how to reach you.
Positioning48
Niche unclear
Content86
Sharp, consistent
Brand-ready64
No contact / media kit
Brands scanning you see: No contact / media kit
Key strengths
- Street-food reels with Kannada voiceover, your best format
- Posting 4x a week for 3 months straight
Fix this first
- Fix first: CriticalSay your niche + city in your bio: "Mysuru street-food explorer"
2 fixes are waiting in your full report
Sample result for a fictional creator. Yours appears here.
Start here
Ready to make the connection?
1,000+ creators, pages and channels across 31 districts