About Sutra

Built for Kannada creators. Trusted by brands everywhere.

A managed marketplace of verified Kannada creators. Brands ask, Sutra runs the campaign.

VerifiedKannada firstEscrow31 districts

Why we exist

Karnataka's creators, safely reachable.

Karnataka has one of India's most active regional creator economies. Brands had no reliable, verified way to reach it, and creators had no protection from being undercut in direct DMs.

1,000+

Creators, pages and channels

Districts covered

Content categories

Brands never contact creators directly. Sutra handles matching, contracting, execution and reporting.

Trust

How Sutra earns trust.

Verification first

Every creator is identity-verified, audience-checked and content-reviewed before appearing on Sutra.

Concierge, not a directory

Sutra facilitates every introduction and runs every campaign — brands and creators never negotiate directly.

Masked by default

Creator identity stays hidden until an introduction is requested and approved.

Kannada first

Kannada-first, by design.

Supply on Sutra is Kannada and Karnataka-specific. Every creator is based in the state and verified for language, audience and district. Demand is not geo-gated: any brand, national or global, can search and request an introduction.

ಕನ್ನಡ ಮೊದಲು

Supply is local

Every creator is based in Karnataka and checked for language, audience and district.

Demand is open

Any brand, national or global, can search and ask for an introduction.

Who runs it

Two founders, one mission.

Chethan Shetty

Co-Founder, Sutra Creators

To be confirmed: short bio

Owns at Sutra: To be confirmed: area of ownership
Background: To be confirmed: background
Home district: To be confirmed: district
Languages: To be confirmed: languages

Why Chethan started Sutra

To be confirmed: founder note

Contact ChethanTo be confirmed: LinkedIn link

Shivaraj Kondli

Co-Founder, Sutra Creators

To be confirmed: short bio

Owns at Sutra: To be confirmed: area of ownership
Background: To be confirmed: background
Home district: To be confirmed: district
Languages: To be confirmed: languages

Why Shivaraj started Sutra

To be confirmed: founder note

Contact ShivarajTo be confirmed: LinkedIn link

Questions

Before you ask.

How is a creator's identity protected?

Creator profiles are masked. You see category, district, follower band and platforms, never a name, handle or photo, until Sutra facilitates an introduction after you request one.

How does payment work?

You pay Sutra directly. Sutra handles creator payouts and contracts, so you never transact with a creator directly.

What happens if there's no match?

If Sutra can't find a fit for your brief, the team tells you before any commitment. Your brief can be refined or held for future matching.

Want to work with Kannada creators?

Tell Sutra what you are planning and get a shortlist of verified creators.

Request creators Contact us

About Sutra

Built for Kannada creators. Trusted by brands everywhere.

A managed marketplace of verified Kannada creators. Brands ask, Sutra runs the campaign.

Request creators How we earn trust

VerifiedKannada firstEscrow31 districts

Why we exist

Karnataka's creators, safely reachable.

Karnataka has one of India's most active regional creator economies. Brands had no reliable, verified way to reach it, and creators had no protection from being undercut in direct DMs.

1,000+

Creators, pages and channels

Districts covered

Content categories

Brands never contact creators directly. Sutra handles matching, contracting, execution and reporting.

Trust

How Sutra earns trust.

Verification first

Every creator is identity-verified, audience-checked and content-reviewed before appearing on Sutra.

Concierge, not a directory

Sutra facilitates every introduction and runs every campaign — brands and creators never negotiate directly.

Masked by default

Creator identity stays hidden until an introduction is requested and approved.

Kannada first

Kannada-first, by design.

ಕನ್ನಡ ಮೊದಲು

Supply is local

Every creator is based in Karnataka and checked for language, audience and district.

Demand is open

Any brand, national or global, can search and ask for an introduction.

Who runs it

Two founders, one mission.

Chethan Shetty

Co-Founder, Sutra Creators

To be confirmed: short bio

Owns at Sutra: To be confirmed: area of ownership
Background: To be confirmed: background
Home district: To be confirmed: district
Languages: To be confirmed: languages

Why Chethan started Sutra

To be confirmed: founder note

Contact ChethanTo be confirmed: LinkedIn link

Shivaraj Kondli

Co-Founder, Sutra Creators

To be confirmed: short bio

Owns at Sutra: To be confirmed: area of ownership
Background: To be confirmed: background
Home district: To be confirmed: district
Languages: To be confirmed: languages

Why Shivaraj started Sutra

To be confirmed: founder note

Contact ShivarajTo be confirmed: LinkedIn link

Questions

Before you ask.

How is a creator's identity protected?

Creator profiles are masked. You see category, district, follower band and platforms, never a name, handle or photo, until Sutra facilitates an introduction after you request one.

How does payment work?

You pay Sutra directly. Sutra handles creator payouts and contracts, so you never transact with a creator directly.

What happens if there's no match?

If Sutra can't find a fit for your brief, the team tells you before any commitment. Your brief can be refined or held for future matching.

Want to work with Kannada creators?

Tell Sutra what you are planning and get a shortlist of verified creators.

Request creators Contact us